A crowd of people at a night concert event.

Nova Labs

Yves Saint Laurent

2025

Black Opium is more than a fragrance—it’s an attitude, a statement of fearless femininity. With its electrifying contrast of dark coffee and luminous florals, it captures the essence of those who dare to live boldly, unapologetically, and irresistibly.

Élodie Lambert

Global Beauty Director, Yves Saint Laurent

Partnered with the team to create a launch-ready identity and website that introduced their product with confidence and impact.

Mysterious, hypnotic, and endlessly captivating, Black Opium by Yves Saint Laurent is the fragrance of those who embrace the night. With an intoxicating blend of rich coffee, velvety vanilla, and luminous white florals, it creates an electrifying contrast—bold yet effortless, dark yet irresistibly radiant.

With an intoxicating rush of black coffee, warm vanilla, and delicate white florals, Black Opium by Yves Saint Laurent is the ultimate expression of sensuality and confidence. Mysterious yet luminous, intense yet effortlessly chic—this fragrance is for those who live boldly and desire endlessly.